Our Process

Inquiry → Proposal → Onboarding → Strategy → Writing → Review → Final Delivery → Ongoing Support

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📌 STEP 1: Initial Inquiry / Discovery Call

  • Client contacts us via website, email, or call.

  • We send a quick Client Intake Form to gather basic info:

    • Business type & goals

    • Target audience

    • Services needed

    • Brand tone & preferences

Goal: Understand the client’s vision, brand, and content needs.

📌 STEP 2: Needs Assessment & Proposal

  • We review the intake form and (if needed) hold a discovery call.

  • We evaluate scope and content volume per service.

  • A customized Content Plan + Quote is shared that includes:

    • Deliverables & word counts

    • Turnaround time

    • Revisions policy

    • Pricing (per service or package)

Goal: Align expectations, timelines, and deliverables.

📌 STEP 3: Onboarding & Content Briefing

  • Client approves proposal & signs the agreement.

  • We begin onboarding:

    • Share Google Drive/Notion workspace (or client’s preferred system)

    • Request brand guidelines, references, and past content (if any)

    • Finalize communication channel (Email, Slack, WhatsApp, etc.)

    • Share structured Content Brief Forms for each service.

Goal: Set up everything for efficient collaboration.

📌 STEP 4: Research & Strategy (Per Service)

We tailor our content creation process per service:

Service Research/Prep Activities
SEO Blog Writing Keyword research, competitor analysis, content outline
Email Newsletters Audience mapping, tone definition, content hooks & segmentation plan
Social Media Content Brand analysis, platform trends, CTA strategy, content calendar
E-Commerce Content Product benefits, SEO keywords, user psychology, marketplace rules
Website Page Content User journey mapping, brand positioning, USP clarity
Landing Page Copy Funnel purpose, CTA clarity, emotional triggers, wireframe reference
UX Writing & Microcopy Feature logic, UX flow understanding, interaction goals

Goal: Build a strategy and voice that truly reflects the brand.

📌 STEP 5: Content Creation & Review

  • We start writing as per the agreed timeline.

  • Each piece goes through:

    • Internal quality check

    • Grammarly & Copyscape scan

    • SEO optimization pass (if applicable)

  • First draft is delivered in Google Docs (or client’s CMS)

Client Feedback Loop:

  • 1–2 rounds of revisions included

  • Feedback tracked and implemented via comments or form

Goal: Deliver high-quality, strategic content with minimal friction.

📌 STEP 6: Final Delivery & Formatting

  • Final content is delivered in:

    • Google Docs, PDF, Excel (for products), or direct CMS upload (if access given)

    • Format includes metadata, headings, CTA suggestions, etc.

  • Newsletter & Social Posts can be designed (if add-on selected)

  • Optional: Posting assistance or scheduling setup (on request)

Goal: Ready-to-publish content with no loose ends.

📌 STEP 7: Performance Tracking (Optional)

  • For clients on monthly retainers, we offer:

    • Monthly performance review (blogs, emails, social metrics)

    • Content audit and refresh suggestions

    • SEO position tracking reports

    • A/B testing suggestions for landing pages or emails

Goal: Ensure content isn’t just created — but actually performs.

📌 STEP 8: Retainer / Ongoing Engagement

  • Clients can switch to:

    • Content Retainer Packages

    • Monthly Blog Plans

    • Weekly Email & Social Bundles

    • Quarterly Content Audits

Goal: Build long-term content success.