How We Really Like To Work?

Our UX / UI Services

  • 1. Discover

    Objective: Understand the problem space, audience, and goals.

    • Conduct stakeholder interviews.
    • Perform user research (surveys, interviews, personas, etc.).
    • Analyze competitors and market trends.
    • Define project goals, metrics, and KPIs.

    2. Define

    Objective: Synthesize research insights into actionable requirements.

    • Develop user personas and journey maps.
    • Define the scope of work and deliverables.
    • Create problem statements or “How Might We” questions.
    • Establish a content strategy and UX roadmap.

    3. Design

    Objective: Create solutions and visual representations.

    • Sketch wireframes and create low-fidelity prototypes.
    • Design high-fidelity mockups for key screens.
    • Create content calendars and drafts for campaigns.
    • Conduct usability testing to validate designs and content.

    4. Develop

    Objective: Build functional solutions and deploy content.

    • Develop prototypes into functional designs (for UX).
    • Write, edit, and optimize content for publication (for content marketing).
    • Test for accessibility, SEO, and performance.
    • Iterate on feedback from testing phases.

    5. Deliver

    Objective: Launch the final solution and implement the campaign.

    • Deploy UX designs into the live environment.
    • Publish content across selected platforms and channels.
    • Conduct a launch audit to ensure quality and alignment with objectives.
    • Monitor initial engagement and performance.

    6. Deploy

    Objective: Ensure the solution or campaign is fully integrated.

    • Train teams on new UX workflows or campaign strategies.
    • Set up automation tools for marketing and analytics.
    • Distribute content to syndication partners or localized channels.
    • Hand off documentation and guidelines for future use.

    7. Diagnose

    Objective: Evaluate the success of the project and identify improvement areas.

    • Measure performance against KPIs (e.g., engagement, conversions).
    • Conduct A/B testing or further user testing for refinements.
    • Gather feedback from stakeholders and users.
    • Generate insights for iterative updates or next projects.

    This 7D Workflow ensures a comprehensive, user-focused, and results-driven process for both UX consultancy and content marketing initiatives.